However, unlike other e-commerce platforms, it is committed to not funneling the data it collects back to advertisers (though selling data on consumer spending habits is a hugely lucrative industry). It still provides stores with customer profiles while promising to reduce friction in the checkout process, which could ultimately increase sales. “There’s a massive problem, which we see heavily in e-commerce, where we just continually have to fill in forms over and type in the same information, which means that siloed versions of our data,” Holland says.īut Fast isn’t hogging this data. Then, the company is able to track you across sites and devices using cookies, IP addresses, and your email, which means that on any site with a Fast Checkout button, you won’t have to enter your details again. The first time you see a Fast checkout button on a website, you can click on it and enter your details and credit card information. While Stripe looks at the vendor side of transactions, creating a platform for many different shops to process payments, Fast hopes to do the same on the consumer side: create a system where people can register once, and then just log in to pay for things on multiple sites. In March 2020, the company raised a $20 million series A led by fintech juggernaut Stripe. In essence, the company wants to be your shopping account for the web so you never have to fill out all that information again.įast was founded in March 2019 by entrepreneur and CEO Domm Holland and COO Allison Barr Allen, who previously oversaw all money-related products at Uber including Instant Pay. With Fast, you log in to a single account to make payments with one click on all of its partner websites. Create an account with Fast, and shopping elsewhere on the web becomes as easy as shopping on Amazon, which pioneered the idea of one-click checkout. The company wants to help you log in and make online purchases quicker with its first product, Fast Checkout, which launched in September. University Housing creates a foundation of care for resident safety and success.Universal checkout company Fast is seeking to solve that problem.
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